Case Studies

Fleet Management Case Study - Cooper Solutions Limited


A case study of Cooper Solutions Limited – a leading automotive software developer and supplier, working with logical for its Fleet Management requirements. 

Cooper Solutions Limited has chosen logical to act as its fleet management provider. The company has appointed logical to maximise the most effective methods of acquiring and maintaining vehicles at best value, with added service benefits. 

Cooper Solutions was established 11 years ago and currently supplies its web-based software products to over 1,200 UK franchised car dealers. 

The firm’s clients range from owner managed dealers to privately owned groups and larger public limited companies. The company’s suite of products is designed to benefit the dealer or group, whatever their size. 

Cooper Solutions aims to deliver real value and an excellent return on investment by providing targeted solutions to specific business issues. The products help companies develop the professionalism and efficiency of their staff, enhance their customer service, increase their management control and improve their profitability. 

Cooper Solutions chose logical to be its sole supply fleet management provider. logical will manage the fleet’s entire service, maintenance and repair requirement on a ‘pay as you go’ basis utilising its national supplier network and substantially discounted fleet discounts, providing significant cost savings on each service booking.

Saul Parsonson, Managing Director of logical commented: “We are delighted that we have been selected by Cooper Solutions. We have set out our stall to bring the maximum possible cost benefits to the customer’s fleet whilst at the same time providing service benefits, including outsourced administration control, driver convenience and priority scheduling. I am especially pleased we have been able to provide premium brand product SMR services at lower cost and are looking forward to working with Coopers throughout the next three years. It is always a pleasure to work with such a successful company.” 

Mr Barry Cooper, Managing Director of Cooper Solutions, said: “We are delighted to announce our three-year partnership with logical and are looking forward to working with them to the mutual benefit of both Cooper Solutions and logical over the coming years." 

“One of the things which attracted us to logical was the value for money they represented as well as their competitiveness." 

“However, we also needed to ensure we had quality service support. logical were able to demonstrate their ability to provide that, as well as a willingness to offer flexibility.”