Case Studies

Fleet Consultancy Case Study - Zoeftig Group Plc



Zoeftig Group PLC and logical - A case study of two successful businesses working together. Zoeftig design and manufacture exceptional contract furniture, utilising the very latest technologies and materials. An international supplier of furniture solutions, Zoeftig has established itself as an innovator and world leader in the urban-commercial furnishing market with a comprehensive range of elegant yet unpretentious contemporary seating and table designs. 

Providing specialist solutions to commercial market sectors, including passenger terminals, waiting areas, hospitality and leisure venues, and offices, Zoeftig's unmistakably stylish yet extremely durable furniture is versatile enough to cater to any installation. This combined with a unique and sparing simplicity of design has enabled Zoeftig to build an extensive international client list and establish an unrivalled reputation for quality. 

2009 Queens Award for Enterprise. 

It is not everyday that even the best companies receive the Queens Award for Enterprise, but Zoeftig has been presented with this prestigious award. These awards are made annually to carefully chosen and high-performing companies, and it is for performance in the category of ‘international trade’ that Zoeftig’s achievements have been recognised. Zoeftig has been quick to point out the hugely important part played by a whole range of suppliers and partners. The relationships with all of them have been essential to the company’s progress, as Commercial Director and CEO, Paul Williams, pointed out: 

"We might design and manufacture contract furniture, but that’s a very quick and simplistic way to describe a process which involves forging and maintaining solid business relationships with many different suppliers. Each new product which sells around the world is not just a story of Zoeftig’s ingenuity and creativity, it’s a story about the hard work put in by plenty of other companies, too. We hope sharing today (at the presentation) with many of them goes some way to showing how much we appreciate that.” 

He added: “We appointed logical to review our existing fleet arrangements. We were impressed by their desire to provide a high value quality offering and we are pleased to say that they achieved a very good result for our business. Quality and excellence is key to our business strategy and I know that these values are shared by the people at logical.” 

logical provided a full review of the company’s fleet structure, including vehicle management requirements, funding, van build, risk management and on-going account support. In closing, Paul said: “logical not only did a good job in the early stages of the project, but they have supported us since with good quality support and advice and we are pleased to include them as a supply partner. They are a first class company.” 

Saul Parsonson, Managing Director of logical commented: “To count this fantastic business amongst our rapidly growing client portfolio is very rewarding. As Paul has stated, we too are focused on service excellence and quality and we are proud to be associated with such a successful business that shares the same values as we do. Zoeftig is a great example of all that is right with UK enterprise and they are successful right across the world. The fact we can bring value to their business is of course, 
very special.”